Quality Seconds > Pointless Eyeballs
January 21, 2015
A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on print, TV, radio and online.
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Power to the people! Crisis communications required
May 10, 2014
The power of the boycott, or a campaign by users (or non-users) is not a new phenomenon. But social media means that when an issue
Klout – don’t believe the hype
April 26, 2012
Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely on a flawed algorithm
One algorithm for influence? You’re having a laugh…
March 30, 2012
Understanding and measuring influence has vexed social media communicators for years. Two good places to start would be the release of Brian Solis/Altimeter’s “how to”
The problems with measuring influence
March 22, 2012
Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence,