11 common themes of the best social media playbooks
We’re often asked to put together social media strategies for our clients, and then to make them as practical as possible – to develop a
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We are all publishers now
Content Creation and Social Media
We create content which resonates with your audience
On owned, earned, paid and shared channels
We live in a time-poor world.
In today’s never-ending newsfeeds, every brand’s content is permanently competing for our attention.
Developing a great social media strategy increasingly relies on developing a great content strategy first of all. And having a media budget to kickstart activity amongst your target audience.
We start by developing messaging and content themes with clients.
So we can adopt an audience-first creative approach to prepare an editorial plan across owned, earned, paid and shared channels.
- Who are our target audience?
- What sort of creative will they find most engaging?
- What are the best channels to reach them?
We then bring in creative partners who can develop and then ‘atomise’ content so it works effectively across multiple channels.
Our creative partners include:
- Copywriters
- Designers
- UX specialists
- SEO experts
- Developers
- Videographers
- Photographers
- Animators
- Podcast producers
- Social strategists
- Social media buyers
Content Creation and Social Media examples
There is no ‘one size fits all’ approach to creating content or writing a social media strategy for clients. But a few of the films we’ve worked on are below
A few films we produced
From the blog
The real reason that Starbucks spells your name wrong
Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about Coke earlier this summer.
My name, your drink. Mass personalisation? Or a social gimmick?
Coca-Cola were sampling exercise in Holborn recently. Free drinks. What’s not to like? In fact, free drinks with your name on. Even better. This year’s
We are all advertisements now – and that’s not a good thing
Here’s a little piece I originally wrote for The Wall Blog: I’m not saying we should rewind the clock. But I am saying we need
Organisational culture 7, social tools 1
Over the last month or so, I’ve been lucky enough to spend a fair amount of time with some of the UK’s foremost social business
Nice little video from @mssocietyuk for #MSWeek
via youtube.com It’s always hard to get ‘medical’ conditions across easily – especially something like Multiple Sclerosis – so I’m quite a fan of this.