
11 common themes of the best social media playbooks
We’re often asked to put together social media strategies for our clients, and then to make them as practical as possible – to develop a
We live in a time-poor world.
In today’s never-ending newsfeeds, every brand’s content is permanently competing for our attention.
Developing a great social media strategy increasingly relies on developing a great content strategy first of all. And having a media budget to kickstart activity amongst your target audience.
We start by developing messaging and content themes with clients.
So we can adopt an audience-first creative approach to prepare an editorial plan across owned, earned, paid and shared channels.
We then bring in creative partners who can develop and then ‘atomise’ content so it works effectively across multiple channels.
Our creative partners include:
There is no ‘one size fits all’ approach to creating content or writing a social media strategy for clients. But a few of the films we’ve worked on are below
We’re often asked to put together social media strategies for our clients, and then to make them as practical as possible – to develop a
Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about Coke earlier this summer.
Coca-Cola were sampling exercise in Holborn recently. Free drinks. What’s not to like? In fact, free drinks with your name on. Even better. This year’s
Here’s a little piece I originally wrote for The Wall Blog: I’m not saying we should rewind the clock. But I am saying we need
Over the last month or so, I’ve been lucky enough to spend a fair amount of time with some of the UK’s foremost social business
via youtube.com It’s always hard to get ‘medical’ conditions across easily – especially something like Multiple Sclerosis – so I’m quite a fan of this.