Crisis? What crisis?

Crisis Communications Training

We deliver crisis communications training and support for organisations of all sizes

It used to take days or weeks for brands to lose their reputations. Now it’s more like hours.

By the time they bring in crisis management experts, it’s often much too late. The damage is done.

They learn the hard way that preparation is everything.

We’ve been training communications teams in how to write crisis communications plans for 20 years.

Ten years ago we set up some of the first keyword tracking tools to look for spikes in negative conversations for clients including Nintendo and the BBC.

Even then we understood how social media affects crisis communications, and the importance of effective social listening.

As well as helping clients establish social monitoring and escalation processes for issues and crises, we also create tailored crisis communications training programmes for teams ranging from 5 to 500.

We develop bespoke workshops for Boards and communications teams, working through complex and realistic scenarios in real-time, often with Business Continuity Managers.

Our immersive training sessions overlay social media complaints with media calls and stakeholder enquiries so that teams learn in a ‘safe’ environment how their operational and communications responses change the way a situation unfolds.

Recent crisis training scenarios include IT failures, hacking/data-breaches, terrorist attacks, consumer-activist boycotts and weather-related incidents

What do we do?

Our ‘four stage’ approach to crisis management and crisis communications

At the heart of our crisis communications training and consultancy is a four stage process we developed to help clients develop their crisis communications plans. This process has since been adopted by both Econsultancy and Brandwatch in their advice.

Identification

What has happened?
How do we know?

Evaluation

How serious is the issue to our business?
How serious is the issue for our reputation?

Escalation

Who do we need to alert and involve?
How can we contact them?

Response

What are we doing about it?
What are we saying?
How are we communicating it - to everyone who needs to know?