It’s always hard to get ‘medical’ conditions across easily – especially something like Multiple Sclerosis – so I’m quite a fan of this.
Simple and effective.
It reminds me a bit of the Numbskulls from the Beano. Which I’m sure (when I used to read them) were no where near as PC as they’d need to be now…
Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to” guide, The Rise