Tom Fortes Mayer is a Harley Street hypnotherapist and author. His speciality is combining hypnosis techniques and music to bring people greater happiness.

He asked us to develop a branding and communications strategy to underpin development of the Freemind App. We hosted a full-day workshop to identify how the key pillars of his hypnotherapy (Increasing people’s Peace, Power and Purpose) could be translated into a mindfulness app, using especially commissioned music in a way that no other mindfulness app currently does.

We developed the communication themes, and strategy which our office-partners Nuw Creative translated into a strong visual identity, Whitestrand Digital and Gluball turned into an iOS App, and Zambezi Digital built the website for.