Why curiosity is killing the art of the headline
How to avoid these mistakes when writing your headline 😜
4 min read
Writing training
4 posts
Straight from the bot of your heart...why you can’t fake passion in your comms
In a world that's fast-filling with AI-copywritten slop, it pays to be original, honest, well-informed and sincere. Here's how to write better than any robot.
3 min read
No one is reading your reports. So, what can you do about it?
Just because Governments and NGOs have traditionally published massive reports doesn't mean they still should. There are better ways to capture attention and prompt action.
5 min read
What Donald Trump can teach communications experts about winning an argument
You might not want to hear this...but there are tactics that every communicator should borrow from the Trump Playbook
5 min read