Content strategy and creation

Creating cut-through
Content strategy and creation
In: Content creation and social media

We create content for the right channels to reach your audience - from films to newsprint.

We create content which resonates with your audience. On owned, earned, paid and shared channels.

We live in a time-poor world.

In today’s never-ending newsfeeds, every brand’s content is permanently competing for our attention.

Developing a great social media strategy increasingly relies on developing a great content strategy first of all. And having a media budget to kickstart activity amongst your target audience.

We start by developing messaging and content themes with clients.

So we can adopt an audience-first creative approach to prepare an editorial plan across owned, earned, paid and shared channels.

  • Who are our target audience?
  • What sort of creative will they find most engaging?
  • What are the best channels to reach them?

We then bring in creative partners who can develop and then ‘atomise’ content so it works effectively across multiple channels.

Our creative partners include:

  • Copywriters
  • Designers
  • UX specialists
  • SEO experts
  • Developers
  • Videographers
  • Photographers
  • Animators
  • Podcast producers
  • Social strategists
  • Social media buyers

Content Creation and Social Media examples

There is no ‘one size fits all’ approach to creating content or writing a social media strategy for clients. But a few of the films we’ve worked on are below

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