Developing a communications strategy to help safeguard the integrity and robustness of the EU banking sector.
The world of finance never stands still.
As one of the rule-makers and regulators of Europe’s institutions, the EBA’s public service remit means it has to act creatively and quickly to be on top of developments.
In everything from cash machines to crypto.
From financial capital requirements, through to Fintech.
In 2022 we were asked to update and refresh the EBA’s communications strategy.
To help modernise its outputs (with limited resources) and cater for stakeholders ranging from central banks through to EU citizens. In ways that actively supported its increasingly diverse mandate.
Start your strategy by listening and learning
We started by carrying out a full stakeholder mapping and communications audit.
We then reviewed the EBA’s channels, assets, resources and strategies before making a number of recommendations within a communications strategy that explicitly supported the EBA’s five key values:
- Public Service
- Excellence
- Trust
- Creativity
- Collaboration
The results
This was a very significant project.
Stakeholders needed reassurance that the EBA could continue to demonstrate its authority amongst financial institutions and fintechs, but at the same time increase its relevance to EU citizens and regulators within each member country.
Over the next 18 months we worked with the EBA to:
- Redevelop its website to be more audience-focused
- Develop and roll out a new EBA brand and visual identity guidelines
- Refresh its tone of voice and writing guidelines - in particular to be more accessible for all audiences
- Re-evaluate how it uses all of its communication channels
- Apply their values across every aspect of internal and external comms
