EBA: A new visual identity for the European Banking Authority

Following our work to refresh the EBA’s communications strategy, we were asked to develop and implement their new visual identity.

Established in the aftermath of the financial crisis, The EBA’s remit has always been to maintain financial stability across the EU by ensuring effective and consistent regulation and supervision in the banking sector.

But innovations in fintech, ESG, crypto and more meant that by 2023 the EBA’s remit was growing fast.

In 2023 we produced a new communications strategy for the EBA. In 2024 we were asked to apply it. To create new brand guidelines and a new visual identity

Our task was to create a modern identity to maintain the authority of the EBA but at the same time to modernise it and makes it digital-first.

All while maintaining elements of the EU heritage. To make it work for all stakeholders - from national regulators through to EU citizens.

How we updated the EBA's visual identity

• We subtly changed the EBA primary colours to blue and gold, and developed a new colour palette which works better on screens
• We refreshed the logo. It continues to spell out the European Banking Authority but is now featured alongside lower case initials, separated by a gold bar which then becomes a design ‘anchor’ for animations 
• We introduced a new typeface that’s easier to read on screens
• We developed a series of patterns which shared the same graphic elements - the symbols and details on Euro banknotes that made them hard to forge (which gives users confidence in them)
• We developed new guidelines for photography, writing and video

• We rolled out the EBA’s new rebrand across all of their assets - from designing the backdrop for their reception (and Teams calls), through to the website including
  • Stationery
  • MS Office apps
  • Signage
  • Marketing communications
  • Website and social media
  • Video assets and design kit
• We produced a short video for staff and stakeholders (above) explaining the rationale for the brand refresh
• We then supported the in-house team to finesse everything from PowerPoint templates through to social media backgrounds as required