Good case studies should effortlessly capture your key messages and proof points in a way that makes prospects want to read on. If those stories are told by high profile clients, even better.
The EFQM Model is a globally-recognised management framework that supports organisations in managing change and improving performance.
Trusted by thousands of organisations worldwide for more than 30 years, The EFQM model not only remains relevant but continues to set the management agenda for any organisation wanting a long term, sustainable future.
When executives first start using the model, they tend to carry on using it throughout their careers.
EFQM’s challenge is to encourage new users to try it.
Writing case studies to tell a clear narrative
We helped EFQM refresh the way that they talked about themselves, and the way their customers talked about them.
By moving away from the business-speak associated with MBA courses and AI-drafted web copy, to a more human tone.
With problems and solutions described by executives from well-known and influential companies ranging from the Real Madrid Foundation through to Bosch and BMW.
For every customer, using the EFQM Model has been genuinely transformational.
We used interviews with them to focus on some of EFQM’s key messages:
- Adaptability for every sector and geography
- A tangible framework for measuring environmental and financial improvements
- Positive feedback from staff, customers and external stakeholders.
The results
- EFQM has published around 20 client-approved case studies on their website
- Feedback from interviewees has been extremely positive
- Interest in EFQM has been growing, particularly in target markets supported by case studies
One of the case studies created for EFQM
