Virgin Media Business Wholesale (VMBW) is the "best for business" broadband provider, trusted by thousands of organisations across the UK.
The business needs to communicate effectively with highly specialised B2B audiences, from Altnet CEOs to network strategists, with content that can educate, engage and generate leads.
Across multiple projects, we have helped VMBW tackle complex, technical topics: from demystifying the fibre tax to decoding disruptive technologies and highlighting the critical importance of last-mile connectivity.
Our copywriting had to be precise, authoritative, accurate and tailored to each audience.
And, with commercial deadlines fixed around product launches, conferences and campaign windows, our content had to be delivered on time, every time.
What we did
Drawing on decades of journalistic experience leading print and digital newsrooms, we took each project from initial concept through to final sign-off.
That meant shaping the content strategy, defining structure and tone, carrying out expert interviews, conducting in-depth desk research.
And then writing it up.
- For the Fibre Tax Guide, we collaborated with industry experts at Avison Young to produce a gated eBook, packed with practical, plain-English guidance for Altnet operators.
- For Ready for Impact, we worked with VMBW’s Technology Director and leading industry partners to create a visually rich, insight-driven eBook on five emerging technologies set to reshape network demand.
- For The Last Mile Challenge, we produced an SEO-optimised blog post that positioned VMBW’s unique network ownership as a competitive advantage.
Across all three, we tailored the copy to the goals of each campaign.
Balancing thought leadership with lead generation and ensuring every asset was ready for design and publication within tight turnaround times.
We addressed the questions that customers were asking in ways that clarified exactly what they needed to do next.
The results
The eBooks have become some of VMBW’s most effective outreach tools, driving downloads, sparking conversations with target prospects, and reinforcing the company’s position as a trusted authority in UK wholesale telecoms.
The last-mile blog is tailored to VMBW's specific SEO needs and will work to attract engagement from decision-makers in key market segments.
Now, VMBW has a suite of high-value content assets, each researched, written and delivered end-to-end, that showcase its expertise, align with its strategic goals, and stand up to scrutiny from the most technically informed audiences.
