Develop a social strategy to which balances members’ desire for privacy and the Club’s desire to highlight all it has to offer - particularly to potential employees.
Understanding and measuring influence has vexed social media communicators for years. Two good places to start would be the release of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence on 21 March, and last week’s panel debate (22 March 2012) at the Guardian’s Changing Media Summ