

Communications strategy
24 posts


Quality Seconds > Pointless Eyeballs
A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on
3 min read

11 common themes of the best social media playbooks
We’re often asked to put together content and social media strategies for our clients, and then to make them
1 min read

Klout – don’t believe the hype
Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian?
A: When you rely
2 min read

One algorithm for influence? You’re having a laugh…
Understanding and measuring influence has vexed social media communicators for years. Two good places to start would be the release of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence on 21 March, and last week’s panel debate (22 March 2012) at the Guardian’s Changing Media Summ
4 min read

The problems with measuring influence
Measuring influence – where to start.
Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to”
4 min read

Reputation management as a boardroom skill. Bring it on.
Reputation management will become a more recognised discipline around the board table
The more exposure the C-suite have to listening
2 min read

Social business – a definition
IBM recently published one of their ‘redbooks’ in which they describe social business as “a game-changer for small, medium and
1 min read

The best communications starts with listening
One of the biggest mistakes organisations can make with regard to social media is to jump straight in.
In fact,
1 min read

What’s the value of a ‘friend’ on Facebook?
“If I tell my Facebook friends about your product, it’s not because I like your product.
It’s because
1 min read

Amnesty International’s Digital Media Awards – Two weeks left to get involved in the #amnestyawards
Digtial Media is now more than ever an agent for social change – just take a look at recent events in
1 min read

The M&S and Oxfam Clothes Exchange – 2+2 = 5
What a truly fantastic partnership. Total transparency, and total WIN! for both brands…
Get rewarded for donating old M&S
1 min read