Evaluation - Restless Communications

Why it’s time to get serious about evaluation (and bin the Frankenstein metrics for good)

The PR industry has a new set of evaluation metrics. AMEC's Barcelona Principles v4 are exactly the sorts of metrics we've been advocating for 15 years

Chris Reed

Jun 17, 2025 3 min read

social media evaluation - it's very hard

Communications strategy

Quality Seconds > Pointless Eyeballs

A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on

Chris Reed

Jan 21, 2015 3 min read

Communications strategy

Klout – don’t believe the hype

Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely

Chris Reed

Apr 26, 2012 2 min read

John Cleese and the Two Ronnies - a still from the 'I look down on him' sketch

Communications strategy

The problems with measuring influence

Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to”

Chris Reed

Mar 22, 2012 4 min read

Hello, in red, created by sewing red thread on a piece of cotton

Communications strategy

Reputation management as a boardroom skill. Bring it on.

Reputation management will become a more recognised discipline around the board table The more exposure the C-suite have to listening

Chris Reed

Jan 20, 2012 2 min read

A wall with 'we like you too' painted on it

Communications strategy

What’s the value of a ‘friend’ on Facebook?

“If I tell my Facebook friends about your product, it’s not because I like your product. It’s because

Chris Reed

Apr 5, 2011 1 min read