Influence

Influence is shifting back to people with expertise and something real to say. From CEOs taking a more human approach on Linkedin to the growth of journalists' newsletters.

A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on

Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely

Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to”

Reputation management will become a more recognised discipline around the board table The more exposure the C-suite have to listening