The Collaborative economy: why the future is here already…

The Collaborative economy: why the future is here already…
In: What we think, Internal communications

Those Altimeter types remain ahead of the curve, and this post by Jeremiah Oywang is no exception.

The long and the short of it is that all organisations will become more porous, more collaborative, and  more – dare I say it – helpful to their customers, and their colleagues, and their supply chain.

We’re already seeing a massive rise in businesses starting up to help people use ‘down time’ and excess capacity in products – think air b’n’b, city car clubs etc etc.

The social tools can now help real-time trading of (not so) scarce resources. And it’s the future.

Strangely enough though…didn’t lasminute dot com start out with that same premise – helping hotels fill up otherwise empty rooms… What goes around, comes around I guess. Who’d have thought of Run DMC as digital role models back in 1986. All they were doing was telling millions of people about a product they loved. Using music, not Facebook.

Anyway – the post is well worth a read…as are the follow-ups

Written by
Chris Reed
I set up Restless Communications in 2011 to create strategic and integrated campaigns for brands I believe in. Away from work I shout at Arsenal, listen to loud music, and walk my dog.
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