Chris Reed

Every crisis response needs facts, emotion, humanity and honesty. But it also needs to be unique. Copying someone else's response undoes any goodwill you have earned.

The PR industry has a new set of evaluation metrics. AMEC's Barcelona Principles v4 are exactly the sorts of metrics we've been advocating for 15 years

Making Human Rights more relevant to policymakers across the EU, by developing a five-year communications strategy for the Fundamental Rights Agency

Creating targeted content to demonstrate EFQM's innovative approaches to management in front of the new intake of MEPs and European Commissioners

Creating a digital and social strategy for the UK's media regulator. Walking the walk and talking the talk in a fast-moving media landscape.

After the EBA updated its brand and visual identity, we were also asked to produce a new 'hero' video to help Europe's banking regulator to recruit new staff.

Great case studies blend fact and emotion to keep readers on the page for longer.

Managing celebrity crises in hotels requires swift strategic responses to media scrutiny, to ensure guest privacy and control the narrative

Sourcing and producing an hour of broadcast-quality voiceover for an international training programme, in line with new brand guidelines that stress clarity and accessibility.

Develop a modern brand and visual identity for Europe's banking regulator ensuring it works for central banks, regulatory bodies and consumers alike.

Last month I was asked to write a couple of hundred words for this issue of Communicate Magazine. Their '

Transforming a regulator's communications strategy to maintain authority and make them more accessible and relevant to everyone in the EU.