Chris Reed

I set up Restless Communications to deliver strategic and integrated campaigns for organisations I believe in. To offer crisis comms support. And to create content with impact. Away from work I shout at Arsenal, DJ, read loads and walk my dog.

95 posts

Fake news, disinformation, and misinformation

Dealing with misinformation needs a radical rethink

From Tracey Emin to TikTok school wars, the old playbook for fighting misinformation is broken. Kids can smell a fake but us adults often can't. Here's what needs to change.

Chris Reed

Mar 19, 2026 7 min read

Communications strategy

The welcome return of proper influence

Influence is shifting back to people with expertise and something real to say. From CEOs taking a more human approach on Linkedin to the growth of journalists' newsletters.

Chris Reed

Oct 2, 2025 9 min read

Crisis communications

Greg Wallace's crisis comms strategy - shockingly bad

Crisis communications involves showing what has changed. And apologising in a credible way. Greg Wallace did neither. What he said just made things worse.

Chris Reed

Jul 14, 2025 7 min read

Communications strategy

Create an event for IKEA and UNHCR

Develop and deliver an event to promote refugee integration - targeting policymakers, businesses and civil society.

Chris Reed

Jul 3, 2025 4 min read

Communications strategy

What is the PESO model, and why should I care?

Every communications strategy should consider a mix of paid, earned, shared and owned channels.

Chris Reed

Jun 30, 2025 6 min read

Crisis communications

How to write a crisis comms statement. Or not.

Every crisis response needs facts, emotion, humanity and honesty. But it also needs to be unique. Looking like you copied someone else's response undoes any goodwill you have earned.

Chris Reed

Jun 23, 2025 3 min read

Communications strategy

Why it’s time to get serious about evaluation (and bin the Frankenstein metrics for good)

The PR industry has a new set of evaluation metrics. AMEC's Barcelona Principles v4 are exactly the sorts of metrics we've been advocating for 15 years

Chris Reed

Jun 17, 2025 3 min read

Communications strategy

FRA: How to communicate human rights in a digital age

Making Human Rights more relevant to policymakers across the EU, by developing a five-year communications strategy for the Fundamental Rights Agency

Chris Reed

Jun 13, 2025 2 min read

Content creation and social media

EFQM: A Manifesto for Sustainability and Growth in Europe

Creating targeted content to demonstrate EFQM's innovative approaches to management in front of the new intake of MEPs and European Commissioners

Chris Reed

May 22, 2025 2 min read

two children stare at an ipad screen. Text reads: How the online safety act will help to protect children

Communications strategy

OFCOM: Deliver a digital communications strategy for the UK’s media regulator

Creating a digital and social strategy for the UK's media regulator. Walking the walk and talking the talk in a fast-moving media landscape.

Chris Reed

May 22, 2025 2 min read

Content creation and social media

EBA: Develop a multimedia campaign to position the EBA as an attractive place to work

After the EBA updated its brand and visual identity, we were also asked to produce a new 'hero' video to help Europe's banking regulator to recruit new staff.

Chris Reed

Dec 16, 2024 2 min read

Content creation and social media

EFQM: Communicating key messages through captivating case studies

Great case studies blend fact and emotion to keep readers on the page for longer.

Chris Reed

Nov 11, 2024 2 min read