Recent posts

LLMs are rewriting the rules of search. Our analysis of three research organisations shows why some win citations and AI referrals from ChatGPT — and others remain invisible.

You might not want to hear this...but there are tactics that every communicator should borrow from the Trump Playbook

Developing comms and processes to help a world-class NHS hospital maintain and enhance service standards through a major in-house transition

Digital audit and strategic recommendations to shape the new home page for one of the world's leading Universities

Crisis communications involves showing what has changed. And apologising in a credible way. Greg Wallace did neither. What he said just made things worse.

Sharp copywriting to translate complex topics into SEO-optimised ebooks and blog posts, with narratives that drive new business enquiries

Develop and deliver an event to promote refugee integration - targeting policymakers, businesses and civil society.

Creating a paid-for campaign to help teachers develop financial literacy lesson plans across the EU

Every communications strategy should consider a mix of paid, earned, shared and owned channels.

Every crisis response needs facts, emotion, humanity and honesty. But it also needs to be unique. Looking like you copied someone else's response undoes any goodwill you have earned.

The PR industry has a new set of evaluation metrics. AMEC's Barcelona Principles v4 are exactly the sorts of metrics we've been advocating for 15 years

The rise of disinformation and misinformation online poses real challenges for charities and civil society. We helped campaigners and communicators across the EU refresh their strategies.