30 years on from publishing their first model to help organisations thrive, EFQM wanted to get their innovative approaches to management in front of the new intake of MEPs and European Commissioners.
In 1988 Jaques Delors brought together a group of 14 business leaders from companies including Philips, Renault, Bosch, Nestlé and KLM to package up best practice for other EU organisations to learn from.
They established the EFQM model as a way of delivering profits alongside purpose.
Since then, it has been used as a global template by more than 50,000 businesses, charities and public sector bodies to define their purpose, and then benchmark and improve performance against any criteria they chose.
Although interest in the EFQM model is growing fast in the Middle East, use in the EU has plateaued.
Writing a B2B manifesto targeting policymakers
Our task was to create a suite of sector-based manifestos for EFQM to demonstrate to new MEPs and Commissioners how the model could help Europe’s businesses to thrive once again. And demonstrate that sustainability isn't just a trend – it's the key to long-term success.
We identified five key issues that would be relevant to EU policymakers and where EFQM could demonstrate real benefits which would both meet political objectives with practical solutions.
Under the banner of Profits, People, Planet and Purpose.
From boosting productivity to supporting SMEs, with rapid adoption of new tech or a push for hard-hitting sustainability targets or engineering a hybrid working policy, we created content that showed how EFQM could help MEPs and policymakers to meet their own objectives.
And support businesses of every size within the EU.
The results
- EFQM published "A vision for a new Europe: How EFQM can help Europe thrive" in late 2024.
- The plan to carry out targeted outreach to Commissioners and MEPs in 2025 using the manifesto as a ‘door opener’
One of the spreads from the EFQM manifesto
