FRA: Generating attention for research findings

Promoting the findings from Europe's biggest ever LGBTI survey, to reduce discrimination
A still from the communications campaign which shows two women hugging
In: Communications strategy, Content creation and social media, FRA, Human rights, Public sector, The PESO model, Media relations, Projects

FRA is the European Agency for Fundamental Rights.

In 2019 FRA carried out the biggest-ever survey of Europe's LGBTI communities. FRA's research involved interviewing 140,000 people in 30 countries.

They asked us to help publicise their findings in May 2020.

The Agency needed a communications strategy to ensure that policymakers, civil society groups, politicians and campaigners all had the latest facts to hand based on accurate research data.

We helped FRA develop multiple narratives from the 62-page final report. We segmented the audiences by interest and geography, and then used the PESO model to reach them - not long after the start of lockdown.

  • We identified key external stakeholders and partners who would amplify the research results at both pan-European and national levels.
  • We identified journalists to pitch stories to.
  • We developed a template approach to creating short films for social media, which could be used by civil society organisations - with a mix of animations, facts and verbatim quotes.

And we helped to produce the film which launched the survey results.

The results

The communications campaign generated significant international interest, including media coverage on CNN and France24.

The survey data has been used by policymakers and civil society groups across Europe to highlight the need for more action to reduce inequality and discrimination.

Written by
Chris Reed
I set up Restless Communications in 2011 to create strategic and integrated campaigns for brands I believe in. Away from work I shout at Arsenal, listen to loud music, and walk my dog.
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