EIOPA: How we got thousands of teens talking about pensions
Creating a paid-for campaign to help teachers develop financial literacy lesson plans across the EU
2 min read
The PESO model
6 posts
What is the PESO model, and why should I care?
Every communications strategy should consider a mix of paid, earned, shared and owned channels.
6 min read
Why it’s time to get serious about evaluation (and bin the Frankenstein metrics for good)
The PR industry has a new set of evaluation metrics. AMEC's Barcelona Principles v4 are exactly the sorts of metrics we've been advocating for 15 years
3 min read
OFCOM: Deliver a digital communications strategy for the UK’s media regulator
Creating a digital and social strategy for the UK's media regulator.
Walking the walk and talking the talk in a fast-moving media landscape.
2 min read
FRA: Generating attention for research findings
Promoting the findings from Europe's biggest ever LGBTI survey, to reduce discrimination
1 min read
Quality Seconds > Pointless Eyeballs
A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on
3 min read