Stick it up your pipeline!
Why email only works when you sound like a real person. And why AI slop is killing what little trust there is to start with.
6 min read
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Recent posts
Communications strategy
Fake news, disinformation, and misinformation
Dealing with misinformation needs a radical rethink
From Tracey Emin to TikTok school wars, the old playbook for fighting misinformation is broken. Kids can smell a fake but us adults often can't. Here's what needs to change.
7 min read
Why winning campaigns start with goosebumps, not graphs
Ten years ago, half (well, at least 48%) of Britain woke up wondering how on earth the Brexit referendum had
4 min read