The real reason that Starbucks spells your name wrong

Coffee cups with people's names on
How to get talked about on social media. Spell someone's name wrong deliberately
In: Content creation and social media, Publicity and PR, Social media strategy, audience first communications

Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about Coke earlier this summer. In short, the social currency is worth it. When it comes to content creation, this a great way to get  personalised user-generated content out in the world.

Well worth  a watch.

Written by
Chris Reed
I set up Restless Communications in 2011 to create strategic and integrated campaigns for brands I believe in. Away from work I shout at Arsenal, listen to loud music, and walk my dog.
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