The real reason that Starbucks spells your name wrong

The real reason that Starbucks spells your name wrong

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Chris Reed

Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about Coke earlier this summer. In short, the social currency is worth it. When it comes to content creation, this a great way to get  personalised user-generated content out in the world.

Well worth  a watch.

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