VOOM! Promoting the UK's biggest pitching completion for small businesses

Establish and manage a content and social team, to generate new sales leads from SMEs and Enterprise/Public Sector customers
VOOM! Promoting the UK's biggest pitching completion for small businesses
Chris Reed and Richard Branson producing a promo video for VOOM 2018
In: Content creation and social media, Projects, Virgin, Social media strategy, Social advertising

The UK economy depends on the success of microbusinesses.

While SMEs account for 99% of all businesses in the UK, microbusiness (with less than 10 employees) account for 95% of SMEs.

The market for business broadband, from a brand that truly understands microbusinesses, is massive.

Between 2016 and 2018 we were Virgin Media Business' lead content creation and social media agency for their annual VOOM competition - to find the UK's most innovative entrepreneurs.

Our task was to promote the UK and Ireland's biggest ever pitching competition for small businesses. To drive interest in every aspect of the £1m competition. And ultimately to drive sales of Virgin Media Business products.

We worked closely with Richard Branson and the Virgin team, and with influencers ranging from Tyra Banks to Jamal Edwards, on activations including:

  • Live video pitches, shared on social channels from multiple destinations
  • Writing the strategy and delivering effective results with six figure social media budgets
  • Training and mentoring shorlisted and prize-winners
  • Managing the content creation and social media teams to produce on-brand content in real-time
  • Winning a Guinness World Record
  • Producing the VOOM! Podcast (which was number 1 on the iTunes business podcast chart)
  • Delivering on-brand partnerships with LinkedIn and Facebook

Chris Reed and Richard Branson at the VOOM Finale 2018

The results

  • Significant sales increases and Lead-generation attributed to content and social activity
  • Introduction of a brand new ‘lookalike’ target audience generated by social advertising
  • 14m impressions on Twitter - regular ‘trending’ in the UK
  • The ‘VOOM’ podcast regularly featured in the UK’s top business podcasts
  • 230,000 minutes of branded video content watched on Facebook
  • 48,000 video views of live Facebook streams
  • 200,000 social interactions
  • Breaking a Guinness World Record (honest!)
We worked with a truly impressive bunch of freelancers, but the the Restless Communications team was
🧐 Social media and content strategy: Chris Reed
✍️ Social lead: Naomi Isaacs
🎨 Content mangement: Erin Erginer
🤳 Community management: Emma Dingle
🗞 Media relations: Rick Hewett and Mel Annetts at London Media

Written by
Chris Reed
I set up Restless Communications in 2011 to create strategic and integrated campaigns for brands I believe in. Away from work I shout at Arsenal, listen to loud music, and walk my dog.
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