Team Paul Wilkinson, Creative Director Paul Wilkinson is a Strategic Creative Director with 25 years’ experience working across print, digital and video. His experience includes Chris Reed Feb 22, 2019 1 min read
Team Thandi Viljoen, Developer Thandi has been designing for the web since 1998. She has worked for web design and development agencies, start-ups and Chris Reed Feb 22, 2019 1 min read
Team Bridget Adams, Content Marketing Bridget has over 20 years of marketing experience across varied sectors including; technology, retail, recruitment and media and across web, Chris Reed Feb 22, 2019 1 min read
Crisis communications Crisis communications fail. The day British Airways nearly lost its reputation as the World’s Favourite Airline Can you afford to make the same crisis communications mistakes in your PR strategy? How much is your reputation worth? Chris Reed May 29, 2017 2 min read
Crisis communications Las Vegas Airport and British Airways plane on fire – a lesson in crisis communications and social media The response from Las Vegas Airport (McCarran, @lasairport on Twitter) to the fire on yesterday’s British Airways flight, is Chris Reed Sep 9, 2015 3 min read
What we think Twitter becomes a censoring media owner, not a passive media channel Twitter the very clever censor Twitter is no longer a passive social media channel. It is trying to balance freedom Chris Reed Apr 22, 2015 2 min read
Communications strategy Quality Seconds > Pointless Eyeballs A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on Chris Reed Jan 21, 2015 3 min read
Crisis communications Why Nissan’s corporate reputation deserves to crash and burn With great power comes great responsibility. But not if you’re an international car giant, apparently. Irrespective of your existing Chris Reed Nov 6, 2014 1 min read
Crisis communications Crisis Communications oversimplified by The Economist. Hopefully The world of crisis communications is undoubtedly far more complicated than the Economist’s review of Glass Jaw: A Manifesto Chris Reed Oct 13, 2014 2 min read
Communications strategy 11 common themes of the best social media playbooks We’re often asked to put together content and social media strategies for our clients, and then to make them Chris Reed Sep 25, 2014 1 min read
What we think If you don’t buy the product, you are the product. Or worse. Everything you do is being watched. My mac alerted me to a new Safari update, today. Nothing too surprising about that. Normally I just wouldn’t Chris Reed Sep 23, 2014 2 min read
Content creation and social media The real reason that Starbucks spells your name wrong Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about Chris Reed Sep 17, 2014