Communications strategy

Just because Governments and NGOs have traditionally published massive reports doesn't mean they still should. There are better ways to capture attention and prompt action.

LLMs are rewriting the rules of search. Our analysis of three research organisations shows why some win citations and AI referrals from ChatGPT — and others remain invisible.

You might not want to hear this...but there are tactics that every communicator should borrow from the Trump Playbook

Developing comms and processes to help a world-class NHS hospital maintain and enhance service standards through a major in-house transition

Digital audit and strategic recommendations to shape the new home page for one of the world's leading Universities

Develop and deliver an event to promote refugee integration - targeting policymakers, businesses and civil society.

Creating a paid-for campaign to help teachers develop financial literacy lesson plans across the EU

Every communications strategy should consider a mix of paid, earned, shared and owned channels.

The PR industry has a new set of evaluation metrics. AMEC's Barcelona Principles v4 are exactly the sorts of metrics we've been advocating for 15 years

The rise of disinformation and misinformation online poses real challenges for charities and civil society. We helped campaigners and communicators across the EU refresh their strategies.

Making Human Rights more relevant to policymakers across the EU, by developing a five-year communications strategy for the Fundamental Rights Agency

Creating a digital and social strategy for the UK's media regulator. Walking the walk and talking the talk in a fast-moving media landscape.