Vastint: content and social training

Create and run a full-day bespoke workshop on communications strategy, content creation and social media marketing for a pan-European team of residential and commercial property developers
Vastint: content and social training
Vastint/Sugar House Yard artists impression
In: Content creation and social media, Communications strategy, Training, Social media strategy, Projects

Vastint is an international property company based in the Netherlands with over 25 years’ experience managing portfolio properties and developing commercial real estate, including residential development and sales.

We were asked to prepare a communications strategy, content creation and social media marketing workshop to train in-country marketing managers from the UK, Denmark, Germany, Netherlands, France, Latvia, Lithuania, and Poland in how to use social channels to generate interest in their property.

We developed a questionnaire to understand the team’s requirements and prepared training materials which covered off digital marcomms strategy, persona development, content creation, editorial planning social strategy and how to set up effective paid-for programmes.

We also worked with our SEO partners at JHMA to make a number of SEO recommendations for Vastint UK’s sites, and our PR partners London Media, who produced this ‘birds eye’ view of Vastint’s Sugar House Island site.

The results

The marketing managers have been implementing our recommendations successfully across Europe.

Vastint’s UK sites are ranking better than ever.

Written by
Chris Reed
I set up Restless Communications in 2011 to create strategic and integrated campaigns for brands I believe in. Away from work I shout at Arsenal, listen to loud music, and walk my dog.
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