Chris Reed

Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about

Coca-Cola were sampling exercise in Holborn recently. Free drinks. What’s not to like? In fact, free drinks with your name on. Even better. This year’s campaign features four times more names than previously, including mate, bestie, mum and dad. Nice touches. The return of the campaign was apparentl

The power of the boycott, or a campaign by users (or non-users) is not a new phenomenon. But social media

Just a quick follow up/edit after my last post on Malaysia Airlines’ approach to crisis communications. After the previous

No airline ever wants to puts its crisis communications training procedures into practice, but over the last few days the

I’ve recently finished a novel, The Circle, written by Dave Eggers. I’d recommend it. Not for the earth-shattering quality of the writing. The writing is average at best, but for the issues that Eggers introduces. The Circle is Google (or maybe Facebook) by any other name. It’s a highly desireable p

We’re still adjusting to the destruction and havoc caused by the Typhoon Haiyan in the Philippines, and there’s

Here’s a little piece I originally wrote for Marketing Week: I’m not saying we should rewind the clock.

Those Altimeter types remain ahead of the curve, and this post by Jeremiah Oywang is no exception. The long and

Is Google + finally going to come of age? I’ve long argued that Google+’s ‘public’ profiles are something of

Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely

Understanding and measuring influence has vexed social media communicators for years. Two good places to start would be the release of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence on 21 March, and last week’s panel debate (22 March 2012) at the Guardian’s Changing Media Summ