Chris Reed

We’re still adjusting to the destruction and havoc caused by the Typhoon Haiyan in the Philippines, and there’s

Here’s a little piece I originally wrote for Marketing Week: I’m not saying we should rewind the clock.

Those Altimeter types remain ahead of the curve, and this post by Jeremiah Oywang is no exception. The long and

Is Google + finally going to come of age? I’ve long argued that Google+’s ‘public’ profiles are something of

Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely

Understanding and measuring influence has vexed social media communicators for years. Two good places to start would be the release of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence on 21 March, and last week’s panel debate (22 March 2012) at the Guardian’s Changing Media Summ

Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to”

Over the last month or so, I’ve been lucky enough to spend a fair amount of time with some

As increasing numbers of businesses consider whether (and how) to apply social networks across their enterprise: how to take the

Newcomers to the concept of social business get hung up on the technologies, the shiny new toys that IBM, Jive

Reputation management will become a more recognised discipline around the board table The more exposure the C-suite have to listening

People will get bored of brands on Facebook Asking people to click ‘like’ if they’ve had a good weekend,