Crisis communications fail. The day British Airways nearly lost its reputation as the World’s Favourite Airline
Can you afford to make the same crisis communications mistakes in your PR strategy?
How much is your reputation worth?
2 min read
Las Vegas Airport and British Airways plane on fire – a lesson in crisis communications and social media
The response from Las Vegas Airport (McCarran, @lasairport on Twitter) to the fire on yesterday’s British Airways flight, is
3 min read
Twitter becomes a censoring media owner, not a passive media channel
Twitter the very clever censor
Twitter is no longer a passive social media channel. It is trying to balance freedom
2 min read
Quality Seconds > Pointless Eyeballs
A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on
3 min read
Why Nissan’s corporate reputation deserves to crash and burn
With great power comes great responsibility.
But not if you’re an international car giant, apparently. Irrespective of your existing
1 min read
Crisis Communications oversimplified by The Economist. Hopefully
The world of crisis communications is undoubtedly far more complicated than the Economist’s review of Glass Jaw: A Manifesto
2 min read
11 common themes of the best social media playbooks
We’re often asked to put together content and social media strategies for our clients, and then to make them
1 min read
If you don’t buy the product, you are the product. Or worse. Everything you do is being watched.
My mac alerted me to a new Safari update, today. Nothing too surprising about that. Normally I just wouldn’t
2 min read
The real reason that Starbucks spells your name wrong
Hat tip to Itsnicethat – a cracking film about why Starbucks spells your wrong… which harks back to my post about
My name, your drink. Mass personalisation? Or a social gimmick?
Coca-Cola were sampling exercise in Holborn recently. Free drinks. What’s not to like? In fact, free drinks with your name on. Even better. This year’s campaign features four times more names than previously, including mate, bestie, mum and dad. Nice touches. The return of the campaign was apparentl
1 min read