Communications strategy

A few years ago I started touting around an idea about how to cross-compare the value of PR coverage on

We’re often asked to put together content and social media strategies for our clients, and then to make them

Q: When is a Tweeting clock more influential than the editor in Chief of the Guardian? A: When you rely

Understanding and measuring influence has vexed social media communicators for years. Two good places to start would be the release of Brian Solis/Altimeter’s “how to” guide, The Rise of Digital Influence on 21 March, and last week’s panel debate (22 March 2012) at the Guardian’s Changing Media Summ

Measuring influence – where to start. Two good places would be the publication (yesterday) of Brian Solis/Altimeter’s “how to”

Reputation management will become a more recognised discipline around the board table The more exposure the C-suite have to listening

IBM recently published one of their ‘redbooks’ in which they describe social business as “a game-changer for small, medium and

“If I tell my Facebook friends about your product, it’s not because I like your product. It’s because

Digtial Media is now more than ever an agent for social change – just take a look at recent events in

What a truly fantastic partnership. Total transparency, and total WIN! for both brands… Get rewarded for donating old M&